After completing 22 years, a film magazine stepping into its 23rd spring is no small feat, especially in this digital age where updates happen every second. As of August 2nd, ‘Santosham’ has completed 22 years and entered its 23rd year. Managing a magazine in the current scenario is akin to walking on a knife’s edge—a rigorous test that many magazines have failed, succumbing to obstacles and challenges. Despite the times and financial pressures, ‘Santosham’ continues to advance triumphantly and majestically.
This is a rare and extraordinary occasion in the film magazine sector! The person who has made this possible is Suresh Kondeti, known as ‘Santosham Suresh.’ He is the one who has achieved the success that ‘Santosham’ enjoys. As the editor and publisher, he has nurtured ‘Santosham’ like his own daughter, looking after it with exceptional care and dedication. By constantly introducing new features and meticulously refining each issue, he has established a special place for it in the film industry, which is why everyone reads ‘Santosham’ every week.
Suresh has never used his magazine as a weapon to harm others or for blackmail. That is not his nature. He is committed to ensuring his magazine never harms anyone and maintains his own work and activities within his own realm. He has never used the magazine to belittle others, adhering strictly to the ethics of journalism.
Suresh Kondeti is a personification of integrity. He expects the same integrity from others. However, he is not stuck in the past; he continuously updates himself to match the current generation. As a result, he is congratulated and blessed by everyone in the industry, regardless of their position or seniority. Suresh has faced numerous difficulties and losses in the industry, but unlike others who might succumb to these challenges and shift to other ventures, Suresh’s smile never fades. His natural quality is his cleverness, which has helped him acquire vast experience, seniority, connections, and influence in a short time.
Managing an awards function along with the anniversary celebrations is an extraordinary feat. Suresh has been organizing the South Indian Film Awards, honoring senior artists from various South Indian languages, a challenging task he handles grandly each year. Suresh is an indefatigable worker, and that is his secret to success. It is evident that no other Telugu magazine has managed an awards function as Suresh has for so many years. His ability to continue organizing both the annual celebrations and awards ceremonies demonstrates his exceptional talent and capabilities.
In the film industry, talent alone is not enough; integrity and trust are also crucial. Suresh Kondaeti stands at the pinnacle of all these qualities, heralding success. In the past two years, he has also adapted to the popular OTT films and web series, awarding them as well, and continues to be a guiding light in the industry. This year, ‘Santosham’ will present the 3rd Santosham OTT Awards. Furthermore, during the pandemic, when everyone was confined to their homes, ‘Santosham’ launched a daily YouTube series, ‘Santosham Digital Film News,’ providing film updates to everyone. This series, which started during the pandemic, has consistently delivered daily episodes without interruption, completing 1590 episodes so far. This achievement should be noted as a record in Tollywood film journalism.
Details regarding this year’s ‘Santosham Film Awards’ and ‘Santosham OTT Awards’ event will be officially announced soon.